Firestarter Labs

Can you ride the surge?

I woke early this morning with my typical excitement about a new insight. Today it was an idea sparked by a video clip that I had seen the evening before. In the clip below, the venerable Tom Peters talks about the importance of action. “whoever tries the most things wins. it is not about thinking” Tom Peters What resonated with me was that, even if this was a stone-cold fact, most of us will rationalize it away when it comes to our own projects. As described by Kahneman in Thinking, Fast and Slow, our wonderfully perplexing 2-system brains are infinitely