Firestarter Labs

Self Behavioral Design – Promise & Problems

Behavior Design has been popularized as a means of improving product design, marketing, merchandizing, and public policy. Whether your goal is to design an online service that hooks your users, or you seek to increase the number of socially disadvantaged high school students that apply for college, the science of Behavior Design has something to offer. If your objective is to influence the behavior of others, there are many excellent places to begin including books such as: Hooked by Nir Eyal Influence by Robert Cialdini Thinking, Fast and Slow by Daniel Kahneman Nudge by Richard Thaler Switch by Dan and

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