I read Steve Blank's "The Four Step to the Epiphany" a few years ago and thoroughly enjoyed it. In a nutshell Gary argues that startup founders need to begin a "customer development" process from the get go. The key ...
I read Steve Blank's "The Four Step to the Epiphany" a few years ago and thoroughly enjoyed it. In a nutshell Gary argues that startup founders need to begin a "customer development" process from the get go. The key ...