About

We’ve received a Small Business Innovative Research (SBIR) grant to develop a new presentation authoring tool called Firestarter. This tool will guide you through the entire process (from audience analysis to content design and rehearsal) – based on the best available scientific evidence of what works in communications.

We’re a small team based in Seattle and this blog will chronicle our attempt to grow a successful business out of what we think is a very good idea.

TJ Goan
Chief Firestarter