I read Steve Blank’s “The Four Step to the Epiphany” a few years ago and thoroughly enjoyed it. In a nutshell Gary argues that startup founders need to begin a ”customer development” process from the get go. The key insight is that questions regarding the needs of the user can almost never be answered in your own conference room,…
Monthly Archives: October 2009
Making evidence-based presentation guidance practical
There are many strong opinions about the use of PowerPoint and other slideware, but surprisingly little research. In fact, in a survey of the texts employed in public speaking courses taught within the California State University system, Jennifer Kammeyer found that only 33% of textbooks contained any sourced recommendations and of those sources listed, only…
Is it bad to increase cognitive load?
Scott Berkun just posted a teaser video for his new book Confessions of a Public Speaker on his blog. My initial impression was that it was an exciting and quirky ad that effectively conveyed his onstage personality. I was surprised to find that this 94 second video sparked an interesting discussion centered on how the…
